An ad currently running in the Archie comic books is promoting the Archie Comics book Club, a new subscription offer beginning January 2011. For $19.99 a month, billed automatically to your credit report card, you’ll get two new graphic novels a month, plus a one-year subscription to an Archie comic book, plus a one-year subscription to Archie digital Comics.
The digital product itself is priced at $9.95 month or a year for $49.95. The Archie “baby trade” collections (my term, because they’re small and include four issues) are $9.95 each. So a year’s subscription adds up to $239.88 for 24 books ($238.80 cover price), which efficiently makes the print and digital subscriptions free. If parents know that they’re going to want all the books for their kids, I expect this is a no-hassle way to guarantee they arrive, although I’m always suspicious of those too-convenient “we’ll just keep billing your credit report card until you remember to cancel” offers.
I also wonder who picks out the print subscription, you or the company. Some titles aren’t published monthly (such as Jughead, which appears quarterly, and some of the Betty & Veronica titles are every two months), which may complicate things.
But the thing I find many significant about this is that Archie is committing to releasing at least two collections a month, which is a major increase to their graphic novel reprint program. view for much more high-promotion storylines like that Archie kisses Valerie one, with a hook that gets media attention and collects easily into a book. The two books shown in the ad are The Archies & Josie and the Pussycats and Betty and Veronica: Storybook, both due in January. Amazon already has a number of otheres noted under the Archie & pals All-Stars umbrella title, including a Jughead book, the “Night at the Comic Shop” story full of historical characters, “Archie Babies”, and the return of Archie’s strange Mysteries.
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